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Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019
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Citation

Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-


Videos

What we can learn from tweets and Co. for open end analysis

Exhaustive manual coding of open-ended responses is still an everyday reality. Thanks to technological advances we nowadays have text analytics. The main models behind it can only unleash their power with longer text, not with short statements we...

Catalogue: Congress 2018
Authors: Danika Smit, Selina Pietsch
September 23, 2018
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Citation

Smit and Pietsch (2018a, September 23). What we can learn from tweets and Co. for open end analysis. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/what-we-can-learn-from-tweets-and-co-for-open-end-analysis